Copywriter + Editor, David’s Bridal

Project details

Copywriter and editor across all channels.

I wrote and edited a broad range of editorial marketing copy including e-mails, content- rich landing pages, advertising and blog posts. Following a massive rebrand, I worked closely with the digital and print creative directors and copy team to develop the brand voice. I also developed and led the editorial process for all e-commerce and catalogue copy, which included attending photo shoots, coordinating with production, designers, merchants, digital strategists, the copy team, and the digital creative director. For evergreen editorial content, I interviewed designers such as Monique Lhullier and Vera Wang. I also worked closely with the director of digital marketing to optimize all online content for SEO maintaining a close relationship with outside SEO agencies.